A fear appeal is a persuasive message that attempts to arouse fear in order to divert behavior through the threat of impending danger or harm. It presents a risk, presents the vulnerability to the risk, and then may, or may not suggest a form of protective action.
for example, a type 1 diabetic has more of a chance to develop amputation, organ failure ,life threatening infection, heart disease, due to not taking care of high blood sugars.
