The correct answer is B.
If the quantity demanded of a good is larger than the amount produced, a market disequilibrum situation is taking place. Markets tend to adjust in order to reach equilibrium again, which is the situation in which desires of consumers (demand) and willigness to produce of companies (supply) are equal.
In this situation of excess demand, prices will rise until every consumer who demands the product at the larger new price is able to purchase and consume it, and until the whole production is sold. Therefore, out of the consumers who previously consituted the excess demand, those who were willing to pay the lowest prices are discarded.