Write an essay of five-paragraphs (or more if needed) in which you address the following:
1. Describe the type of business that your management team is in charge of.
2. What specifics are mandating the market research?
3. Which attitudes or concepts will need to be measured?
4. What types of sample questions or scales may be used?
5. Be sure to use proper formatting for a five-paragraph essay
6. Use multiple sources as needed, making sure to cite the sources used.