Define the following terms. Provide a sentence for each term showing your understanding of the terms meaning. Terms without sentences will only receive 1/2 the points for the assignment.
accessory equipment
depth of product mix
MRO supplies
brand
early adopters
private distributor brands
brand equity
early majority
process materials
brand extension
family branding
product adoption process
brand insistence
family packaging
product item
brand licensing
generic brands
product life cycle
brand loyalty
good
product line