This activity is important because firms enter strategic alliances for μltiple reasons: to strengthen their competitive position, to enter new markets, to hedge against uncerta∫y, to access critical resources, and to gain knowledge and expertise. What are the reasons why firms enter strategic alliances?
1) To strengthen their competitive position
2) To enter new markets
3) To hedge against uncerta∫y
4) To access critical resources
5) To gain knowledge and expertise