emilymontalvo92821 emilymontalvo92821

11-03-2024
Business

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If media vehicle #1 has a Reach of 77.7% and media vehicle #2 has a Reach of 55.6% within a market with a Target Demo Population of 486,500, what are the Gross Impressions which may include audience duplication?
a) Gross Impressions = 326,197
b) Gross Impressions = 648,504
c) Gross Impressions = 600,500
d) Gross Impressions = 362,000

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