The issue management process is important to organizations because it
a) Guides firms in consistently making ethical decisions.
b) Helps firms to proactively manage a public-facing issue.
c) Assists firms in reactively managing a public-facing issue.
d) Is now required by certain government regulations.
Firms that generally act only when forced to do so, and then in a defensive manner, are
a) Inactive
b) Proactive
c) Interactive
d) Reactive