A Call Center manager is trying to measure customer satisfaction. The manager then asks Call Center Agents, to invite customers to answer a survey after they complete a call.
The manager gives a tip to the Call Center agents: "Whenever you feel that the customer is satisfied at the end of the call, direct them to answer the survey." The results of this survey:
a. will be most likely reliable.
b. will most likely be biased.
c. will be most likely objective.
d. could be used to improve service quality because they accurately measure e. customer satisfaction.