Golden Beauty, a brand of sun care products from L'Oréal, a French health and beauty products marketer, has advertising featuring dark tanning for northern Europeans, skin protection to avoid wrinkles among Latin Europeans, and beautiful skin for Europeans living along the Mediterranean Sea, even though the products are the same. This is an example of which type of global marketing strategy?
a. product invention
b. product extension
c. promotion customization
d. promotion adaptation
e. communication adaptation