For this assessment, interpret the case data in a nontechnical language.
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• Case Study: Frito-Lay Targets the Hispanic Market (Access this case study from the learning materials link.
"Case - Colgate-Palmolive Makes a Total' Effort.") Note: The Frito-Lay case study begins halfway through
the document. Focus only on this case study for the assignment.
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• Case Study: Caterpillar, Inc. (Access this case study from the learning materials link, "Case - Caterpillar,
Inc.)
Complete the following:
1. Interpret the data in each of the cases using 2 different nontechnical approaches, such as graphs, charts, or
another type of visual presentation.
2. Write a 175-word narrative, for each, that explains the information presented in nontechnical language.
3. Incorporate the data visualizations with their narratives. You can copy and paste the graphs/charts from Excel
into Word, as appropriate.