The statement that the chief role of the public relation is to serve as the spokesperson to the media and external constituents on behalf of those they represent is true. A public relation officer mainly uses the media as a tool for building and sustaining a positive public image for the brand he represents.
They are the intermediary between the brands or companies with other parties, including the media. They likely work with another division in the company such as marketing teams, copywriters, or designers. Public relation maintaining relation and understanding between the company and its customers and public.
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