Companies who use ad campaigns to raise public awareness of important issues such as texting while driving are working with Political-legal environment.
The current political party in power, the extent of the politicisation of business and industry, the effectiveness of the current administration, government policies, the existing legal system, the general perception of the economy among the general public, etc. are just a few examples of the many variables that make up the political-legal environment.
The focus of political and legal environments is on whether or not a company can enter a particular country without difficulty or if it will encounter political and legal obstacles.
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