A geographic concentration of interconnected companies, specialized suppliers, distribution networks, and service providers that are present in a region are called clusters.
In the field of business, such a geographic concentration that has companies interlinked to one another in some way or the other is referred to as a cluster.
The businesses present in a cluster are interlinked through properties such as skills, area suppliers, areas of distribution, etc. Every aspect of a business that is interlinked is a part of a cluster.
Based on a cluster one can easily understand the marketing strategies and the effective marketing present in a particular geographic area.
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