To mitigate the difficulties of not being able to obtain essential ingredients for the production of its medicines, facing high labor costs and paying high export tariffs, Pharmakia should consider becoming a countertrade.
Corresponds to the reciprocal exchange of goods and services through international trade without the use of hard currency. It is a strategy generally used in developing countries, and its advantages are increased industrial growth and access to different items and raw materials.
Therefore, if Pharmakia becomes a countertrade, it can obtain the necessary resources for the production of its medicines in exchange for supplying them to a country through barter, reducing its costs and tariffs.
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