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Services raise the pH in the hair to a alkaline state in order to soften and swell the hair shaft. Disulfide, hydrogen, salt. Side bonds are responsible for the strength and elasticity of the hair. Altering these is what make wet setting, thermal styling, permanent waving, curl reforming, and relaxing possible

A pH of 7 is neutral, a pH below 7 is acidic, and pH above 7 is alkaline. ... Chemical Texturizers raise the pH of the hair to an alkaline state in order to soften and swell the hair shaft. This action lifts the cuticle layer, and allows the solution to reach the cortex layer where restructuring takes place.

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