The rebellion comes when Mr Jones forgets to feed the animals and a fed-up cow pushes her way into the store-shed to look for food. The rest of the animals go in to help themselves and Mr Jones and his men try to get the animals back in line but the animals chase them off the farm - it belongs to them now.
Old Major persuades the animals that he is right by using emotive words like 'miserable' to pull on the animals' heartstrings. He also uses questions and inclusive pronouns like 'comrades' and 'our' to involve them in his ideas. Old Major has lived a long time and learned many lessons from his experiences.