Answer:The first of two major components of developing a marketing strategy is to select a target market.
Explanation: After determining business products and services the business needs to identify the target market. Identifying the target market is the major step in developing a marketing strategy.
Steps to select a target market
- Target market is actually those customers whom we want to sell our products.Concentrating on target market will make it easier to sell our products.
- Customers can be targeted on the basis of age,gender,income,occupation,educational level.
- Look at the competition that exist .Identify those areas that have been overlooked by our competitors.
- If business is already existing than identify those products and services which are bought by current customers and the benefits that they are getting from it.
- Finally target those customers who actually need your products and services.
