Chipotle has become popular with a variety of people. It recently identified a primary customer segment in Millennials. To win over this demographic group, traditional media is less authentic in the perception of Millennials, therefore, Chipotle does not use traditional media, and its marketing and promotion focus on maintaining a large online and social media presence. Here Chipotle is likely to use:
a. undifferentiated targeting.b. differentiated marketing.c. multisegment targeting.d. concentrated targeting.

Question

10-10-2019
Business

contestada

Chipotle has become popular with a variety of people. It recently identified a primary customer segment in Millennials. To win over this demographic group, traditional media is less authentic in the perception of Millennials, therefore, Chipotle does not use traditional media, and its marketing and promotion focus on maintaining a large online and social media presence. Here Chipotle is likely to use:
a. undifferentiated targeting.b. differentiated marketing.c. multisegment targeting.d. concentrated targeting.

Respuesta :

Otras preguntas

Which characteristic of sacred music changed most significantly between 1100 and 1500? A. Texture B. Pitch C. Tempo D. Language

Compare your forearm, palm, wrist, and fingers to a neuron. in such an analogy, the dendrites would be your:

Add 345 000 to 1.9 million. What is the answer expressed as scientific notation?

An ice skating arena charges an admission fee for each child plus a rental fee for each pair of ice skates. john paid the admission fees for his six nephews and

Which of these sentences has correct parallel structure? Erica likes swimming, baking, and to read. Erica likes to play tennis, hike, and to play guitar. Erica

Which historical account of social security is more accurate, degler's or bernstein's?

The sierra club, an organization that champions environmental responsibility, faces a unique challenge because the target market of the nonprofit organization i

Explain precautions that can be made to protect life from various geohazards

What is the term used to refer to dna when it makes an exact duplicate of itself?

What did people in the south that didn't own slaves think about slavery?

Nyctalus Nyctalus · Answer 1 · 2019-10-14T08:37:36+02:00

Answer: Concentrated targeting

Explanation: It refers to a business strategy in which an organisation focuses its marketing promotional efforts to a specified market segment. Organisations using this strategy are very clear about their target market.

In the given case, Chipotle knows that majority of their customers comes from the millennials and people of this age group uses social media heavily.

Thus, the decision of promotion through social media is an example of concentrated marketing.